Realme to Launch More IoT Devices, Offline-Focussed Smartphones in Q2: Madhav Sheth

Realme to Launch More IoT Devices, Offline-Focussed Smartphones in Q2: Madhav Sheth

Photo Credit: Realme

Realme grew 263.5 percent in India last year, according to IDC

HIGHLIGHTS
  • Realme will launch new audio products, wearables, smartwatches in Q2
  • Realme TV models would take on Xiaomi’s Mi TV lineup
  • Realme’s offline-focussed phones will be unveiled in early Q2
JUMP TO

  • Offline-focussed Realme phones
  • ‘5G devices across all price points’

Realme, the Chinese smartphone maker that started its India journey in May 2018 and gained popularity by bringing affordable smartphones targeted at young customers, is moving beyond just the smartphone market in the country and will launch its range of connected devices. The first device in the same bid – Realme Band – was introduced in the country on Thursday and the company will add more in the second quarter of this year, a company executive told Gadgets 360.

The Realme lineup will include audio devices, wearables, smartwatches, and smart TVs. Realme is also in plans to bring its first offline-focussed series of smartphones that are specifically designed for customers purchasing products through brick-and-mortar stores in the country.

“IoT is going to be our next business growth in India,” said Madhav Sheth, India CEO, Realme, in a telephonic conversation with Gadgets 360.

Realme kicked off its new IoT-centric developments in India by unveiling the Realme Band as its first fitness band — a competitor to the likes of Honor Band 5i and Xiaomi’s Mi Band 4. The Shenzhen-headquartered company also released the Realme Link app that will serve as a platform for its connected devices.

However, Realme is not planning to limit its presence to just the wearables segment alone. The company, which was initially a sub-brand of Oppo, is in fact, aiming to release multiple devices across segments to grab a bigger pie of the consumer IoT market in the coming months.

“Our objective is to bring the IoT pillars, which will be the key connectors with the smartphones,” Sheth told Gadgets 360. “These will be like TVs, headphones, wearables — all connected to smartphones… Now for giving the experience of these particular devices, we will be having few of the Realme stores, which we are planning to launch this year, where people can go and experience all the IoT products at the same time along with their smartphones.”